Sarah Idso is an independent marketing consultant with over 10 years of experience across healthcare, advertising agencies, nonprofit, and corporate settings. Ms. Idso specializes in crafting compelling digital strategies tailored to engage audiences and drive results. From developing creative content and managing social media campaigns and websites to executing targeted email marketing and storytelling, she has helped organizations elevate their brand presence and connect with their communities. Having worked extensively in healthcare marketing as a brand journalist, social media account executive, and now as a consultant, she understands the unique challenges of engaging patients and families. She lives in Alexandria, Virginia, with her husband and two children.